Paulina released the album Gran City Pop, on June 23[citation needed], which has met both critical and commercial success. The first single of the new album is called Causa y Efecto. Speaking to a Mexican radio program, the "Golden Girl" said that the new material presented many changes, "but at the same time I remain very loyal to my music
The album sold 10,788 copies in its first week of release in the United States. It was subsequently certified platinum for shipments of over 500,000 copies in the United States, Latin America and Europe.
With the success of Gran City Pop, Paulina has peformed at numerous award shows. Paulina's big come back took place in the month of April at the 2009 Billboard Latin Music Awards where Rubio performed her lead single Causa y Efecto for the first time.
Paulina appeared at Los Premios MTV Latinoamérica 2009 on October 15 along with Cobra Starship peforming Good Girls Go Bad and Ni Rosas Ni Jugetes. She was the female performer with the most nominations (and second most overall): Video of the Year, Mejor Artista, Mejor Artista Pop, Mejor Solista y Artista del Ano, winning Mejor Solista becoming her first award.
Paulina began her third international Gran City Pop Tour in September 2009.
The first single was Causa y Efecto which was released to success, topping the Billboard Hot Latin Songs 5 consecutive weeks, as well as topping the charts in Mexico for several weeks. It is Paulina's fourth #1 on the Hot Latin Tracks.
The second single released from Gran City Pop is Ni Rosas Ni Juguetes which has so far peaked at #20 on the Hot Latin Songs.
The third single is Algo De Ti, yet to be released!